The collection
Six commissions, each taken on because we wanted it. What we built, how it behaves, and what makes each one special.
NAWA required a digital flagship, not an online store. What visitors see is a campaign: full-viewport photography with commerce woven invisibly into the imagery. What runs it is a complete ecommerce system: product architecture, cart and checkout, inventory logic and a mobile experience engineered separately rather than scaled down. The imagery gets the attention; the machinery does the selling.
CME Capital is the most exclusive private international members club, and its website is built to keep that secret. The public face is disarmingly innocent: a quiet, cinematic landing page in espresso and champagne that says very little and implies everything. Behind the members login sits the real build: a deeply engineered platform with data on everything, every member, every preference, every event, and a calendar of the most exclusive gatherings in the world, visible only to those inside. The restraint of the front page is the product; the machinery behind it is the flex.
Anthea Spivey is an award-winning photographer, and her site is engineered like one. Behind the quiet surface sits a serious image pipeline: full-scale portraiture served at gallery weight without sacrificing speed, an archive structured series by series, and a dark Selected Work room that reads like a printed profile with a pulse. It does not present her work; it hangs it, and it loads like it has nothing to prove.
Ellen Schoen is an emerging artist based in Munich, and her site is built to move faster than her résumé. Under the restrained surface is a disciplined system: a design language defined as tokens and rules rather than pages, a responsive architecture where mobile carries the same authority as desktop, and a structure ready for new bodies of work the day they exist. Nothing decorates. Everything decides. The result reads like an institution that arrived early, because the engineering did.
For Jaquet Droz we approached commerce the way the manufacture approaches a calibre. The face is macro product photography at full scale and an interface reduced to black, white and precision. The mechanism is a complete transactional build: catalogue architecture, a frictionless path from desire to purchase, and performance tuned so that heavyweight imagery never costs a sale. Every screen is composed to feel embedded in the photography itself.
Kronsbein Art deals in museum-grade names: Banksy, Basquiat, Warhol. A gallery of this calibre does not shop for a website; it commissions one. The storefront is quiet. The engine is not: a complex SEO and GEO platform with structured data on every artist and work, geo-targeted architecture, and programmatic collection pages that multiply the gallery's reach without multiplying its workload. Built to be found in Munich today and Düsseldorf the moment the new location opens.
